KEYNOTES

See how an outsider’s perspective can change yours. ILEA Live takes experts from parallel industries and applies their insights to events. Get inspired by learning about the creativity of design, brand loyalty, experiential marketing, and embracing uncertainty with these featured speakers.

Keynotes & Featured Speakers

William Espey

Branding Visionary
Chipotle Mexican Grill

Consumer Engagement: The Power of Creating a Transcendent Experience

William Espey is the driving force responsible for developing Chipotle's unique brand voice, delivering best practices on branding, values integration, and the power of creating a lasting connection with customers.

Since William started with Chipotle Mexican Grill as its sole marketing creative when the company had less than 20 locations, he has helped the brand flourish to more than 2,000 restaurants and counting in the U.S. and abroad. From customer-facing advertising to internal communications, he eschewed canned, calculated, and characteristically corporate approaches to marketing strategy, instead developing Chipotle’s award-winning brand voice organically, purposefully, and authentically, as a personal expression of the company’s unique values and culture.

To create a lasting connection with customers, companies need to create an over-all brand experience that engages the audience in a way that, for at least a moment, is transcendent. Like getting lost in a a good film or a book's plotline, a complete brand experience can have the same effect -- captivating customers and leaving them craving more. In his keynote, William will explore what he calls Transcendental Motivation and how it can create consumer engagement that goes beyond a single transaction. 

Check Out a Preview of William Espey's Session

Rodrigo Espinosa

Vice President, Head of Latin America + Growth & Development, North America
George P. Johnson Experience Marketing  

The Flip of your business. Be loved. Go beyond the like.

Rodrigo brings 20+ years of experience in brand strategy and marketing communications. As an entrepreneur, an Adjunct Professor and a Sr. Executive. He’s created and activated experiential programs, sponsorship activations, CSR strategies, digital campaigns social media, integrated marketing programs, customer experience and brand positioning for Fortune 100 companies, start-ups, sports teams, associations and nonprofits.

A dynamic leader who is results driven with a keen understanding of what drives business success. He brings his longtime expertise in global integrated marketing and strategy to bear on client challenges. With two plus decades of experience, not just in the U.S., but also throughout Latin America, Asia and Europe, he’s able to apply a broader perspective and deeper set of insights to every campaign and project.

Rodrigo's keynote session will look at different sectors across the economy and explore how the live events business is rapidly changing and how to adapt and thrive in our new world.

Check Out a Preview of Rodrigo Espinosa's Session

Brent Mather, AIA, LEED AP

Design Principal
Gensler

Experiential Design - How Environments & Technology are Shaping Design

Brent is a Design Principal at Gensler, where his creativity is contagious to both the designers he mentors as well as his clients. He has a keen sense of partnership with his clients and works with them to craft thoughtful designs that are inspired by their vision and the site and its surroundings. Brent is an award-winning designer whose leadership in crafting innovative solutions that are functional, yet cutting edge, is what differentiates his talent.

Masters of Ceremonies

Jake Beaber

Emcee/DJ

For almost 20 years, Jake has been honing his craft as a master entertainer, from performing in the biggest clubs in Chicago and Las Vegas, to working on the radio and acting with Second City Improv.

His skill sets and professionalism are rarely seen in the talent industry and have quickly made him one of the best and most requested MCs and personalities in the special event arena. With the philosophy of always having “constant energy”, Jake moves people of all ages and backgrounds with humor, class and musical creativity. Whether spinning the hottest dance tracks, MC’ing your corporate event, or making your dream day a reality, the mood never gets dull!

Nigel Collin

Founder, Game of Inches Co.

If ILEA Live is a train, Nigel is our trusted conductor, keeping us on track through three days of education. Catch him on stage, interacting with keynote speakers and emceeing special education opportunities like the Event Wars Extreme Production Challenge.

 

*Subject to change

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